Looking back on Duz.
If you listen to the old Guiding Light radio episodes available on Internet Archive or through Old Time Radio, you will hear plenty about Guiding Light‘s sponsoring product Duz soap. Tide, the first detergent or as Duz called it “No Rinse Chemicals” had come out and swamped the market. Many soaps (the cleaning product) disappeared in the first wave of Tide’s attack, but Duz hung on for decades as an alternative stressing how safe it was for hands. Ironically both Tide and Duz were Proctor and Gamble products.
Read more about Duz here:
http://www.old-time.com/commercials/1950%27s/Duz.html
Just a few of the many Duz TV commercials:
UPDATED March 18 2017: I added the link to the radio show archive, double checked the video links and embedded them. I deleted the broken links and added the earliest commercial as a replacement. Finally I added a link to Tide history.
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