State of Soaps USA Today

From “The Rustle of the Sheets”

Republisher’s Note: This is the full text of the part of the article about Guiding Light as it appeared on the website including photos. I have not yet double checked the text. I did bold the names for Joie Lenz (now credited as Bethany Joy Lenz) and Paul Anthony Stewart where they appear and I corrected a couple of obvious typos. I believe the editorial remarks are from the editor of the website, not the author. The website credits it to the March 1, 1999 issue of USA Today.

“State of the Soaps” — 3/1/99

Since NBC pulled the plug on Another World after 35 years last week, citing anemic ratings, USA TODAY asked Soap Opera Digest executive editor Carolyn Hinsey to check the vital signs of network TV’s 11 daytime dramas.

  • Guiding Light, CBS …Stewart and Lenz
  • Strengths: The new mob family — including son Danny Santos (Paul Anthony Stewart), who’s paired with Michelle Bauer (Joie Lenz), formerly known as the town virgin — has energized TV’s oldest soap.Weaknesses: The Santos’ aren’t entrenched yet and could alienate longtime viewers if featured too frequently.Prognosis: Good.





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